Many of those who are trying to get their websites at the top of the search engines are asking about the Google Disavow Links Tool. They don’t seem to know what it is. But they have heard it is the way to fix their reputation with Google and have this major search engine look favorably upon them once again. So to answer the first question as to what the Google Disavow Links Tool is – it is easy. This tool is going to get rid of all the nutsy, spammy and irrelevant links that point to a website. This is important because Google is becoming like a finicky mistress and denying the recognition of sites that have these nasty links. It is affecting search results, and can end up sending a website down the long tunnel to Google results page four, five or thirty-nine with rapidity.
Google is smart. They analyze your website within an inch of its life. This analysis includes those sites that link to you that seem to be manipulated. Many SEO people will just go crazy finding every sort of link they can to point to your site, and once upon a time this may have worked. But no more! Google is really going out of its way to up the quality of search results. This makes sense when part of the reason they are there is to satisfy those who are searching the Internet for information. Companies have a tendency to want to please their customers and keep them coming back for more. Google is no exception.
However, the point here is you have to know how to use the Google Disavow Links Tool. It has to be used carefully because otherwise the whole thing can work against you in the long run. You really have to know what you are doing and do it with a skill and care that only SEO experts can usually manage. A company such as Kaizen Way Marketing has vast experience in solving matters such as this. The SEO ability of these marketing wizards can overcome all of Google’s advances and changes. They have proven it time and time again.